Fix Your Product Descriptions
Your product descriptions is suck. Seriously. Go take a glance at them. Select any random product on your ecommerce web site and check this list:
- Are keywords present in the product title?
- Are keywords present in the product description?
- Are the product features listed clearly?
The point is that this product description isn’t describing the product. At all. Instead, it’s describing why you ought to buy the product.
You’re not the first, last, or only ecommerce web site on the web. Sure, SEO will help bring targeted consumers to your web site however that’s not going to equal profit. Turning traffic into starry eyed clients is how your ecommerce web site will build a loyal customer base.
If your product descriptions don’t break the bad habit of that specialize in features then you may be stuck competing against other websites to supply the lowest price. Trust me—you don’t wish that! Instead, don’t provide potential customers a reason to buy around for a better price. Sell the why and the price won’t matter. Good luck!